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UK Consumer Finance Firm Selects OHO for Social Media Campaign

MEM Consumer Finance has selected OHO Interactive to create a Facebook strategy and launch a social media campaign to reach out to their 20-35 year-old target audience in the United Kingdom.

Based on audience demographics, OHO is developing a campaign that will gather friends, publish content, and provide a new channel for MEM to engage their customers. The campaign will be promoted through MEM's existing marketing channels. The campaign will be launched by early 2010. OHO will drive the campaign, provide on-going and evolving strategy, and metrics.

Jason Smith
Dec 07, 2009
Facebook, Social Networking
Museums Gather to Discuss Social Media at NEMA

Over 600 museum professionals gathered today in Nashua, NH for the annual conference of the New England Museum Association.

During a double session, Jason Smith, Managing Director of OHO Interactive and Kate Burgess, Special Project Director at the House of Seven Gables, led participants through a 3.5 hour session on Marketing in Web 2.0.

The session included:

  • What is Web 2.0? – discussing the philosophical and technological change that has happened on the web since 2005.
  • Best Practices for Social Media – an introduction to Facebook, Twitter, YouTube and Flickr including: demographics and suggested applications
  • Social Media in Action – Kate Burgess talked the audience through how the House of Seven Gables has used Facebook and Twitter to create a new marketing channel.
  • Social Media Engagement Pathway – An overview of the 4 steps OHO uses to plan social media campaigns.

The session was attended by over 60 museum professionals – some key questions that they audience raised:

  • How do you keep up the new ideas and energy on Facebook?
  • What privacy concerns should museums have in posting images or content?
  • How can I integrate images from Flickr into my website?

OHO will be hosting an encore presentation of the talk in two segments. Learn more at our webinar page.

Jason Smith
Nov 11, 2009
Facebook, Social Networking, Twitter
Volkswagen Replaces Corporate Website with Facebook Site in Ads

German car maker Volkswagen has dropped the corporate website URL from its recent set of television ads and promoted a new Facebook URL: www.facebook.com/vw. The Facebook site starts with a product overview page with links to Facebook group pages for each of the individual cars where visitors can become "fans" of the cars.

Jetta Registers over 16,000 Fans

Currently, each car in the VW lineup has between 350 and 16,216 fans (the Jetta is most popular). The group page also features official photos and a video with the most recent television ad. The Jetta group has customer posted images – currently 46 images. How's that for brand affinity?

Marketing Benefits of Facebook

Creating a Facebook destination can offer a company a number of benefits:

  1. It provides easier tracking for the ad campaign.
  2. Offers an opportunity for consumers to immediately register their interest in using an application they are comfortable with (no additional registration on your "corporate" site)
  3. Provides another distribution channel for content: photos and video.
  4. Turns consumers into your advertisers: on this site other Jetta owners are troubleshooting a problem posted by a user.

The Risks of Social Media Campaigns

There are some risks with starting a social media campaign – foremost is the need to monitor the posts and have a strategy for responding to negative comments. Before beginning a campaign, you'll need a management and marketing team comfortable with this reality.

Jason Smith
Jun 21, 2009
Facebook, Social Networking, Website
DrupalCon 2009 DC: Highlights

OHO, a certified Acquia Drupal partner, had a significant presence at DrupalCon DC last month. OHO developers, designers, and project managers headed down from Boston to attend dozens of sessions. The two DrupalCon topics that really caught our interest involved Apache SOLR and Facebook.

Drupal’s implementation of Apache SOLR (enterprise-oriented search server) offers one of the best user experiences. It can handle misspellings and manage different word tenses. It is intelligent enough to weight the search results by the order that you would like to see them. In addition, SOLR can intrinsically handle faceted searches.

"Developing Facebook Applications in Drupal" gave us a great overview of how to leverage a social networking site like Facebook to bolster a site's presence. We discovered that the technologies Facebook provides mesh perfectly with what we do at OHO. We're looking forward to implementing this functionality for our customers.

OHO Newsletter
Apr 29, 2009
Drupal, DrupalCon, Facebook, Social Networking
Brooklyn Museum Adds Social Networking Membership Level

The Brooklyn Museum has rolled out a $20/annual membership aimed at reaching 20 and 30-something year olds. It is called 1stFans. In addition to providing access to exclusive on-site mingling events, members get exclusive content created by artists via social networking tools such as Facebook, Twitter, Flickr – and, for the less socially networked – e-mail.
Learn more about 1stFans Memberships.
Membership Page and Videoes.

Jason Smith
Mar 20, 2009
Facebook, Museums, Social Networking, Twitter
Highlights from DrupalCon DC: Drupal & Facebook

OHO, a certified Acquia Drupal partner, had a significant presence at DrupalCon DC last week. OHO developers, designers, and project managers headed down from Boston to attend dozens of sessions, take pages & pages of notes, and grow a hat size or two. This week, the OHO blog will cover some of our favorite parts of the conference.
 
A lot of our clients ask how they can leverage a social networking site like Facebook to bolster their own site's presence. One of the best ways to do this is to provide Facebook content within your site. "Developing Facebook Applications in Drupal" gave us a great overview of how to do this. Listening to the session, we discovered that the technologies Facebook provides mesh perfectly with what we do at OHO. We're looking forward to implementing this functionality for our customers.
 
You can watch the session here.

Chris OConnor
Mar 13, 2009
Drupal, DrupalCon, Facebook
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